For years, Amber Speciality Pharmacy has helped its patients manage their complex care through in-person, phone, and website interactions. Now, it wanted to provide patients a mobile app that would allow personalized care to be a single click away.
Amber wanted to replicate functionality from its online website and portal, while also adding new features like pill reminders and customer surveys. The driving force behind the build was a desire to more efficiently and effectively improve patient engagement and medical outcomes.
It was clear from interviews with Amber stakeholders and pharmacists, that our design approach needed to highlight Amber’s philosophy of personalized care and support. Unlike other products that seek to increase overall time spent in an app, Amber wanted patients to be able to perform their tasks as quickly as possible.
Capillary Digital and Amber worked together to prioritize features and review in-progress designs, including A/B tests of mobile prototypes. Once a design direction was approved, we built a style guide into the development version of our React Native app. The style guide, and overall component-based design, made it easy for our team to move quickly in future sprints.
The app build went smoothly, thanks in large part to close collaboration between our small team of product designers, developers, and Amber stakeholders. The Amber team reviewed app demos along the way, and then tested the full feature set prior to the app launch.
Increase in patients' medication adherence
Overwhelming positive feedback from patients and external pharmacy stakeholders